Lincoln Brand Transformation

A JOLT OF INSPIRATION

Our first-ever fully electric vehicle debuts next year. It's just the start of our commitment to a fully electrified lineup by the end of the decade, in addition to even more connected features and services.

As Lincoln approaches its 100th anniversary next year, the brand plans to electrify its entire portfolio of vehicles by 2030 with a full lineup of connected vehicles; first fully electric Lincoln vehicle debuts next year

New Lincoln Intelligence System will enable an always-on relationship with clients; Lincoln Enhance over-the-air software updates begin this summer, while ActiveGlide hands-free driver-assist technology will be introduced in future Lincoln vehicles

Lincoln plans to expand its portfolio of effortless and personalized experiences, using the Lincoln Way app to deliver an enhanced suite of connected services

DEARBORN, Mich., June 16, 2021 - Lincoln will debut its first global fully electric vehicle next year, the first step toward electrifying its entire portfolio of vehicles by the end of the decade. The new electric vehicle will debut as the brand celebrates its 100th anniversary next year and accelerates growth in North America and China.

By mid-decade, Lincoln expects half of its global volume will be zero-emissions vehicles and plans to electrify its portfolio of vehicles by 2030. This is part of the company's planned investment of more than $30 billion in electrification by 2025.

"As we accelerate Lincoln's transformation in North America and China, there is no better time to propel the Lincoln brand forward with electrification," said Joy Falotico, president, Lincoln. "Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene quietness our clients expect from a Lincoln."

The company's new rear-wheel-drive and all-wheel-drive battery electric flexible architecture will enable Lincoln to deliver four new and distinct fully electric vehicles. The first fully electric Lincoln will join the plug-in hybrid Aviator and Corsair SUVs, as the brand shifts toward electrification.

Lincoln also plans to expand its portfolio of effortless and personalized experiences, using the Lincoln Way app to deliver an enhanced suite of connected services as it prepares for an electrified future.

"Our clients deserve the very best from Lincoln," said Falotico. "Our world-class vehicles, effortless services and advanced connected technology will allow us to create an always-on relationship with them and help transform the Lincoln brand for the future."

Evolution of Quiet Flight

Evolving the brand's signature design and drive experience with maximized comfort for all, Lincoln's unique electrified vision is a true representation of its Quiet Flight DNA. The debut of the Lincoln Zephyr Reflection concept at Auto Shanghai earlier this year hints to the brand's future design philosophy and signature features it will offer.

Evolving Lincoln's design, the fully electric Lincoln will deliver a more spacious interior that creates the ultimate expression of the Lincoln sanctuary. On approach, the exterior presents a striking, modern aesthetic, while the iconic Lincoln star evolves to meet an electrified future. Thoughtful details inside create a truly rejuvenating space for all, with clever storage solutions and minimalistic panels, while a larger, expansive panoramic vista roof enhances natural light and provides a more open, airy feel throughout.

With a coast-to-coast display that offers a sweeping view of the horizon, Lincoln's new digital design language - Constellation - includes exclusive themes showcasing the night sky. Clients can choose the theme that best reflects their current mood.

Always-on and connected

Lincoln vehicles will introduce next-generation technology that helps the brand create always-on relationships with clients, offering more connected vehicle experiences through a new tech stack. The Lincoln Intelligence System, a cloud-based platform for integrating electrical, power distribution, computing systems in connected vehicles, enables a software-first approach to update performance without changing hardware - ultimately allowing a Lincoln vehicle to get better over time.

Continuous quality improvements, plus new features and capability updates for SYNC® 4-enabled vehicles will be rolled out through the Lincoln Enhance platform via over-the-air software updates. This summer, 2021 Lincoln Nautilus clients will receive their first software updates, including enhancements to their navigation system, Apple CarPlay and digital owner's manual. A powerful new update to the hands-free digital assistant Alexa arrives this fall, bringing the seamless operations that clients have come to expect with their personal and home devices.

Soon, the brand will build on its comprehensive suite of advanced driver-assist features with the introduction of Lincoln ActiveGlide hands-free highway driving technology. Using advanced camera, radar and driver monitoring technologies, Lincoln ActiveGlide will allow a driver to operate hands-free on prequalified sections of divided highways called Hands-Free Blue Zones.

Future Lincoln vehicles will benefit from a unique digital platform built on top of the Android operating system for a constantly improving, ever more personalized ownership experience. The Lincoln Intelligence System will allow for the creation of more connected, sensory experiences.

Lincoln is exploring more ways for clients to enjoy their sanctuary - to use it as a space for personal relaxation through more connected features. With Rejuvenation mode for example, clients can create their own sensory environment through various display, lighting, climate, seat, massage, scent and audio settings. Lincoln designers and engineers are also experimenting with digital scenting techniques, exploring how warm, pleasant scents positively affect the mood and overall well-being of passengers.

"The space that surrounds you has an immense effect on your overall mood," said Kemal Curic, design director, Lincoln. "Crafting a space that goes beyond the traditional - a serene sanctuary that elevates the senses and impacts a client's mood every single day - reveals that as designers, we contribute so much more to the overall experience than just creating vehicles that look good."

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  1. Norm Reeves Lincoln

    18900 Studebaker Road
    Cerritos, CA 90703

    • Sales: (562) 372-6175
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